How would you encourage Australians to drive slower?That’s what today’s guest on Nudge, Adam Ferrier, had to do. Being an applied behavioural scientist, he tackled this challenge in a novel way. Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick. ---Watch the bonus episode: https://nudge.kit.com/66dcb18641Adam’s agency: https://thinkerbell.com/Adam’s books: https://amzn.to/431eYfDSign up for my newsletter: https://www.nudgepodcast.com/mailing-listConnect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/---Today’s sources:Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow.Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House.Sutherland, S. (1992). Irrationality: The enemy within. Constable.