Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply. 

How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk

Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/

Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524

BBC’s Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2nodA_1vAZfDS

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Lessons from the longest study on human happiness

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.