In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

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FBI hostage negotiator shares his worst mistakes

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.