What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrational psychology behind popularity, and you’ll learn what it takes to create a hit. 

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

My billboard experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png