In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them.  <ul><li>Can you spot the gorilla? <a href="https://tinyurl.com/34m5vuz3">https://tinyurl.com/34m5vuz3</a>
</li></ul> <ul><li>My social proof test: <a href="https://im.ge/i/jb1rxG">https://im.ge/i/jb1rxG</a>
</li></ul> <ul><li>The scarcity pub: <a href="https://im.ge/i/jb1Q90">https://im.ge/i/jb1Q90</a>
</li></ul> <ul><li>My liking principle test: <a href="https://im.ge/i/jbS7JX">https://im.ge/i/jbS7JX</a>
</li></ul> <ul><li>Sign up for the Nudge Newsletter: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a>
</li></ul> <ul><li>Patrick’s book Free Your Mind: <a href="https://tinyurl.com/bddd6vce">https://tinyurl.com/bddd6vce</a>
</li></ul> <ul><li>Follow Patrick on LinkedIn: <a href="https://www.linkedin.com/in/pfagan87/">https://www.linkedin.com/in/pfagan87/</a>
</li></ul>

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