When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds. <a href="https://www.nudgepodcast.com/vaults">Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults</a><a href="https://www.nudgepodcast.com/mailing-list">Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list</a><a href="https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954">Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954</a>

#75: Beware of Behaviour Science BS

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.