It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job.
<a href="https://amzn.to/3iP5ITE">Melina’s book</a>: <a href="https://amzn.to/3iP5ITE">https://amzn.to/3iP5ITE</a>
<a href="https://thebrainybusiness.com/nudge">Get a free chapter</a>: <a href="https://thebrainybusiness.com/nudge">https://thebrainybusiness.com/nudge</a>
<a href="https://thebrainybusiness.com/podcast/">Melina’s podcast</a>: <a href="">https://thebrainybusiness.com/podcast/</a>
<a href="https://scienceofmarketing.teachable.com">The Science of Marketing Course</a>: <a href="https://scienceofmarketing.teachable.com">https://scienceofmarketing.teachable.com</a>
<a href="//www.nudgepodcast.com/mailing-list">Sign up to the Nudge Mailing list</a>: <a href="//www.nudgepodcast.com/mailing-list">www.nudgepodcast.com/mailing-list</a>

#66: The dark nudges behind digital manipulation

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.