You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.
<a href="https://science-of-marketing.teachable.com/">The Science of Marketing Course: https://scienceofmarketing.teachable.com</a>
Link to Joseph's book Messengers: <a href="https://amzn.to/2maUW0z">https://amzn.to/2maUW0z</a>
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#59: How to stand the f*ck out

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.