Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee to discuss whether personalized ads work, what effect advertising has on our life satisfaction and why digital advertisements may be an improvement on traditional marketing.
<a href="https://amzn.to/3pihg4d">Patrick's book #Hooked: https://amzn.to/3pihg4d</a>
<a href="https://www.patrickfagan.co.uk/">Patrick's website: https://www.patrickfagan.co.uk/</a>
<a href="https://science-of-marketing.teachable.com/">The Science of Marketing Course: https://scienceofmarketing.teachable.com</a>
<a href="http://www.nudgepodcast.com/mailing-list">Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list</a>

#52: IKEA Effect: We Love What We Create

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.