What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water.
<a href="https://www.amazon.co.uk/dp/B07ZKZ5DWF">Blindsight book</a>. getbook.at/blindsight
<a href="https://www.popneuro.com/neuromarketing-bootcamp">Sign up for Prince and Matt’s neuromarketing bootcamp</a> https://www.popneuro.com/neuromarketing-bootcamp
<a href="https://www.youtube.com/watch?v=LpJvuPOG40M">TED Talk on Neuromarketing</a> https://www.youtube.com/watch?v=LpJvuPOG40M
<a href="https://www.youtube.com/watch?v=l1DmFPPVtRE">TED Talk on Empathy</a> - https://www.youtube.com/watch?v=l1DmFPPVtRE
<a href="https://www.nudgepodcast.com/mailing-list">Sign up to the Nudge Mailing list</a> - <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a>

#41: The irrational way we perceive food

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.