Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustworthiness and how it changes from country to country. 
<a href="https://www.amazon.co.uk/Swearing-Good-You-Amazing-Language-ebook/dp/B01N134A3C">Emma's book: Swearing is Good For You</a> 
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#39: A Neuroscientist and Marketer Discuss | What is a Brand?

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.