Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing. 
Messengers book: <a href="https://amzn.to/2maUW0z%20">https://amzn.to/2maUW0z </a>
Buzzsumo blog: <a href="https://bit.ly/2m7ItdQ%20">https://bit.ly/2m7ItdQ </a>
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#13: What makes products like Instagram so addictive?

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.