Nonprofit Nation with Julia Campbell
Nonprofit Nation with Julia Campbell
Julia Campbell
Stop Raising Awareness with Kathleen Tonini
34 minutes Posted Aug 13, 2025 at 9:00 am.
0:00
34:12
Download MP3
Show notes
Simply “raising awareness” isn’t enough anymore for nonprofits. In this episode, communications specialist Kathleen Tonini joins Nonprofit Nation to challenge one of the sector’s most common traps—mistaking noise for strategy. With her G.A.M.E. framework (Goal, Audience, Message, Engage), Kathleen helps values-driven organizations get clear and confident about how they communicate, so they can inspire real action—not just fill inboxes. Together, we dig into the difference between performative...