Nonprofit Nation with Julia Campbell
Nonprofit Nation with Julia Campbell
Julia Campbell
Mission Retainable: How to Inspire Donor Loyalty with Wendy Mercurio of Bloomerang
32 minutes Posted Mar 19, 2025 at 7:00 pm.
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Donor retention is more than just a fundraising metric—it’s the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. In this episode, we sit down with Wendy Mercurio, Market Researcher at Bloomerang, to discuss the findings from their latest report, Mission Retainable: Research-Backed Strategies to Inspire Donor Loyalty. We explore: Why donors give but don’t always stayThe biggest challenges in donor retentionStrategies high-retention nonprofits use to buil...