Nonprofit Lowdown
Nonprofit Lowdown
Rhea Wong
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#337- Tenacious Fundraising in Tough Times
48 minutes Posted May 12, 2025 at 11:31 am.
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Hey friends—I'm turning my recent Leadership Connect session into a podcast episode because the conversation was too real not to share with a wider audience.


If you’re a fundraiser, ED, or nonprofit leader navigating today’s uncertainty, this one’s for you. Yes, the economy is wobbly. Yes, federal and state dollars are shrinking. But no, that doesn't mean the money isn’t out there.


In this episode, I break down:


  • The 5 hidden leaks in your fundraising pipeline

  • 5 power moves you can implement today to keep money flowing

  • Why people don’t stop giving during recessions—and the data to prove it

  • The neuroscience behind why we sabotage our own fundraising (spoiler: survival brain)

  • Why your email list is more valuable than your social media following

  • And how to stop seeing yourself as a fundraiser and start showing up as a philanthropic advisor

This is the mindset and math that will keep you afloat—and thriving—even in turbulent times.



Important Links:

Nonprofit Connect: https://www.nonprofitconnectnj.org/ 

Upcoming Events: https://www.rheawong.com/events/ 

My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program 

My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey 

My Newsletter: https://www.rheawong.com/