Fundraising can feel transactional, manipulative, and just plain icky. But it doesn’t have to be that way. As donor-turned-expert Lisa Greer explains, with authentic connection and a "ditch the pitch" mindset, fundraising can actually feel human.
Lisa gets what it’s like to be on the receiving end of clumsy asks and ill-informed wealth screens. After an awkward start to her own philanthropy journey, she vowed to revolutionize the donor experience.
In this candid conversation, we discuss:
Why donors aren’t some strange "other" species
The power of self-aware storytelling
Ditching disingenuous pitches
How to navigate the money
Lisa argues we need a philanthropy revolution to fix this - one centered around trust, transparency, and treating donors as partners instead of ATM machines.“I'm helping organizations change the way they do things based on how a donor hears things and how a donor interprets things.” - Lisa Greer
The bottom line? We have to get over our own discomfort with wealth and get curious about donors as individuals - what matters to them and why they give as they do.
To hear more of Lisa’s straight-talk around transforming nonprofit fundraising, have a listen to the full episode and share it with someone who needs a refresh!
Important Links
Book: Philanthropy Revolution: How to Inspire Donors, Build Relationships, and Make a Difference by Lisa Greer: https://www.lisagreer.com/book
Preorder: The Fundraiser’s Handbook: A Guide to Maximizing Donations, Retaining Donors, and Saving the Giving Sector for Good by Lisa Greer: https://www.amazon.com/Fundraisers-Handbook-Maximizing-Donations-Retaining/dp/1939096154
Blog: https://philanthropy451.substack.com/
LinkedIn: https://www.linkedin.com/in/lisazgreer/
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