As the Tour prepares for the 2025 Playoffs, Soly is joined by Josh Carpenter from the Sports Business Journal to review the business landscape of the professional game - Brian Rolapp’s arrival as CEO, key sponsorship agreements that will expire in the next two to three years, broadcast innovations, what’s behind the tour’s increase in TV ratings, the current state of LIV, future PGA Tour schedule possibilities and the USGA bidding rights.
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