Tyler Grace discusses the challenges contractors face in attracting the right clients who value quality craftsmanship over the lowest bid. He shares strategies such as rebranding, raising prices, refocusing marketing efforts, and continuously refining business processes to attract and retain clients who appreciate the expertise and value offered. The <a href= "https://www.moderncraftsman.co/">Modern Craftsman</a>: <a href= "https://linktr.ee/moderncraftsmanpodcast">linktr.ee/moderncraftsmanpodcast</a> Find Our <a href= "https://www.moderncraftsman.co/about-modern-craftsman">Hosts</a>: <a href= "https://www.instagram.com/trghomeconcepts/">Tyler Grace</a> Podcast <a href= "https://www.motifmedia.com/post/case-study-modern-craftsman-podcast">Produced</a> By: <a href="https://www.motifmedia.com/">Motif Media</a> Tyler's Top <a href= "https://www.moderncraftsman.co/blog">Blogs</a>: <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-how-i-started-my-business"> How I Started My Business</a> <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-books-that-build"> Books that Build</a> <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-site-protection-principles"> Site Protection Principles</a> <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-my-preconstruction-process-part-1"> My Preconstruction Process: Part 1</a> <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-becoming-proficient-in-multiple-trades"> Becoming Proficient in Multiple Trades</a>

Marketing and Lead Generation Lessons with Nick and Tyler

The Modern Craftsman is a podcast for builders who think beyond the jobsite. Hosted by Nick Schiffer and Tyler Grace, this show explores what it takes to build a better business, a stronger team, and a more sustainable career in the trades.

Each episode features real conversations about leadership, project management, client communication, team culture, mental resilience, and long-term success in construction. Whether you're a carpenter scaling your company, a remodeler refining your process, or a builder navigating burnout, you'll find insight, support, and hard-earned lessons from those who've lived it.