Tyler discusses the importance of understanding your business and ideal customer before developing a marketing plan. He emphasizes the need to focus on who you are as a business, what you do well, and who your ideal client is before investing in marketing efforts. The <a href= "https://www.moderncraftsman.co/">Modern Craftsman</a>: <a href= "https://linktr.ee/moderncraftsmanpodcast">linktr.ee/moderncraftsmanpodcast</a> Find Our <a href= "https://www.moderncraftsman.co/about-modern-craftsman">Hosts</a>: <a href= "https://www.instagram.com/trghomeconcepts/">Tyler Grace</a> Podcast <a href= "https://www.motifmedia.com/post/case-study-modern-craftsman-podcast">Produced</a> By: <a href="https://www.motifmedia.com/">Motif Media</a> Tyler's Top <a href= "https://www.moderncraftsman.co/blog">Blogs</a>: <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-how-i-started-my-business"> How I Started My Business</a> <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-books-that-build"> Books that Build</a> <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-site-protection-principles"> Site Protection Principles</a> <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-my-preconstruction-process-part-1"> My Preconstruction Process: Part 1</a> <a href= "https://www.moderncraftsman.co/post/midweek-with-tyler-becoming-proficient-in-multiple-trades"> Becoming Proficient in Multiple Trades</a>

#324 Travis Brungardt & Brandon Jones

The Modern Craftsman is a podcast for builders who think beyond the jobsite. Hosted by Nick Schiffer and Tyler Grace, this show explores what it takes to build a better business, a stronger team, and a more sustainable career in the trades.

Each episode features real conversations about leadership, project management, client communication, team culture, mental resilience, and long-term success in construction. Whether you're a carpenter scaling your company, a remodeler refining your process, or a builder navigating burnout, you'll find insight, support, and hard-earned lessons from those who've lived it.