MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
Custom AI Agents vs Out-of-the-Box Tools
3 minutes Posted Jul 29, 2025 at 12:30 pm.
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Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integration first. Holland outlines a practical progression path from using AI for basic tasks to implementing complex automated workflows that can transform marketing operations.
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