MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
Game plan for integrating AI into contextual targeting campaigns
3 minutes Posted Jul 25, 2025 at 12:00 pm.
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Show notes
Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powered contextual targeting tools can identify relevant content environments, maintain brand safety, and scale advertising efforts across emerging digital platforms while preserving user privacy. Show Notes 
Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter
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