Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time optimization. Show Notes 

Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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Contextual targeting more important than cookie-based targeting?

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