Limited Supply
Limited Supply
Nik Sharma
S13 E4: What Your Landing Page Is Doing Wrong
55 minutes Posted Jul 30, 2025 at 10:31 pm.
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Show notes
Your landing page is missing something. 
Nik reviews landing pages from real DTC brands—ranging from custom cabinets and meat boxes to laundry pods and men’s underwear. 
With conversion rate optimization as the north star, he dives into what’s working, what’s missing, and why most homepages fail at first glance.
You’ll hear feedback on:
Where to place social proof (and why it almost never goes where you think)
What to say when you want people to actually click “Add to Cart”
The biggest design mistake DTC brands make on mobile
How guys shop (hint: it’s not rational)
Whether your brand sells food, fashion, or compostable trash bags, this episode delivers conversion insights you’ll want to steal immediately. Plus, you’ll hear Nik’s favorite hacks for optimizing opt-in rates, pricing perception, and product positioning.
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma