Limited Supply
Limited Supply
Nik Sharma
S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
1 hour 1 minutes Posted Jul 24, 2024 at 9:00 am.
Founder of Crown Affair Shares Journey
Crown Affair's Growth and Revenue
Hair Care: A Skincare Approach
Building Exceptional Hair Care Products
Brand Pillars: Visual Literacy and Storytelling
Brand Success Requires Patience and Time
Brand Building Essentials
Exclusive Sephora Partnership Drives Growth
Navigating Retail Partnerships for Success
Optimizing Reviews for Better Marketing
Building Communities in the Beauty Industry
Celebrity Brands: Success vs. Failure
Underpriced Attention in Brand Marketing
Diana Cohen's Free Mentorship Program
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Show notes
You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair.
Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC success isn’t a big bang, but a slow burn. Have too many DTC founders traded in instant gratification for patience and slow growth?
She also chats about *that* Met Gala Doja Cat moment, and explains the value of great partnerships and distribution. Which celebrity brands does Dianna think are enough to give Crown Affair a run for their money? And why are patience and time the two secret ingredients for growing a successful DTC?
You won’t want to miss this jam-packed ep with one of the brightest minds in the industry. 
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