Show notes
This week, Nik and Moiz are digging into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other.Dive into the differences between the Trump and Biden campaigns' websites, with and how their landing page design and copy are critical to resonate with audience. The boys will also begin digging into Tatari's DTC Industry Report and breaking down some of their key takeaways, north star metrics, and the effectiveness of TV advertising and the impact of content in the upcoming election. 00:00:00 - Nick's Experience at the EPR Event00:00:41 - Analyzing Ad Funnels and CRO Tips00:01:19 - Comparing Trump and Biden Campaigns00:07:23 - Text-Heavy Website: Trump's Ad Strategy00:10:53 - Powerful Upsells and Checkout Strategies on Trump's Website00:17:26 - The Impact of TikTok on the Presidential Election00:20:42 - Decreased Web Traffic for Biden and Trump00:22:23 - Insights from Nick Cannon's Campaign Report00:23:06 - Choosing the Right Metric for Marketing Success00:24:13 - Understanding Profit vs. Revenue Metrics00:24:34 - How to Decide Where to Spend Ad Dollars00:29:35 - The Majority Invest in Paid Social Media00:30:55 - The Impact of TV AdvertisingCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJAnd if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.Follow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliOutperform the competition and improve your contribution margin profile.See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited