Show notes
We can’t all have Emily Ratajkowski repping our DTC brand (trust us—we’ve tried). So how do we get that same EmRata leverage if we don’t all have the celebrity pull to build brand awareness? Nik and Moiz break down various strategies for your DTC brand, including utilizing email swaps, considering third-party retailers, and refining your e-mail flows. Should you even bother with showrooms like Showfields or are they a legit scam? And later, they guys tackle the latest news in Google's pricing transparency initiative. It may be great news for consumers, but what does it mean for your DTC business? Plus, Nik shares his best insights into how brands can incorporate charitable initiatives into their business models. 00:01:44 - Creating Products for Charitable Causes00:05:28 - App Donates Money from Receipts00:12:15 - The Power of Network Effects in Shopify Apps00:15:42 - The Intersection of Retail and Media at Showfields00:29:10 - Google's Pricing Transparency Initiative Impact00:34:44 - The Impact of Black Friday on Shopping Habits00:35:53 - Generating Brand Awareness for Small Brands00:37:45 - Easy Ways to Boost Brand Visibility00:44:38 - Utilizing Third-Party Retailers for Marketing Success00:48:37 - The Importance of a Welcome Flow in E-commerce00:53:20 - The Power of Organic Marketing00:55:32 - Top Black Friday Deals and EarningsWant more DTC advice? Check out the Limited Supply YouTube page for more insider tips.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJAnd if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.Follow Nik:Twitter: https://www.twitter.com/mrsharmaFollow Moiz:Twitter: https://www.twitter.com/moizaliTake a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.