All of us who are serious about photographic prints have been trained to care enough about our images to process them to the highest archival standards. The premise behind this is that the longevity of our work lies in the permanence of the medium. But is that true? Books are perhaps one of the most substantial ways that we can share our work, but books disappear. Maybe the key to longevity is not the medium but rather the content, relevance, and emotional impact of our work.