How does critical feedback affect your team’s success? Researchers Marcus Buckingham and Ashley Goodall argue that many managers invest too much energy in correcting weaknesses. Instead, they encourage leaders to focus on developing employees’ strengths. Buckingham and Goodall are the authors of the book, Nine Lies About Work: A Freethinking Leader’s Guide to the Real World and the HBR article “The Feedback Fallacy.” In this episode, they explain how to lead more effective conversations about performance by focusing on what your team members do best.