What’s the best way to determine whether or not your business should engage on potentially controversial societal issues? In this episode, Harvard Business School senior lecturer Hubert Joly explains how to create a process for decision-making around these issues, in collaboration with your board. Joly wrote a case study based on his own time as chairman and CEO of electronics retailer Best Buy. When George Floyd was murdered in Minneapolis in 2020, just a few miles from their global headquarters, Joly led the organization through weeks of unrest and protests in their community and within the firm. The episode also offers lessons from other organizations, like Nike, Disney, and Starbucks, whose leaders have spoken out on issues related to racism and LGBTQ rights.