Do you struggle to maintain your fitness routine? Do you find yourself starting strong in January, only to lose motivation by March? If this sounds familiar, you're not alone.In this Fitness Friday episode, Liron and I dive deep into the key strategies for building fitness habits that actually stick in 2025 and beyond. We discuss how not to overwhelm yourself with lengthy workouts or complex routines and how to make fitness a convenient and enjoyable part of your daily life. We share practical tips and insights that will help you stay on track, no matter what life throws your way.Liron Kayvan founded BFLA in 2019. He’s a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years.What we discuss: The importance of building fitness habits that stick in 2025Focusing on consistency over intensity or motivationScheduling your workouts and treating them like important appointmentsMaking your fitness routine as convenient as possible to remove excusesJoining a fitness community or group for accountability and enjoymentWalking as an underrated but highly effective form of exerciseThe rising trend of fitness-focused social meetups at coffee shops, saunas, etc.Not relying on feeling motivated, but instead focusing on how you'll feel after the workoutThank you to our sponsor:AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLETherasage: Head over to therasage.com and use code Be Bold for 15% off TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohen and use promo code JC10 at checkout to save 10% off your purchase.Timeline Nutrition: Get 10% off your first order at timeline.com/cohenAir Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. To learn more about Liron Kayvan: Website: https://www.beyondfitnessla.com/ Instagram: @beyondfitnesslaFind more from Jen:Website: https://www.jennifercohen.com/Instagram: @therealjencohenBooks: https://www.jennifercohen.com/booksSpeaking: https://www.jennifercohen.com/speaking-engagements