Ever wondered which diet is the best? Or if artificial sweeteners are actually bad for you? In this Fitness Friday episode, I chat with nutrition expert Dr. Layne Norton as he reveals a surprising truth about dieting. We discuss why personalization matters in choosing a diet strategy, the truth about artificial sweeteners and diet soda, and how cognitive dissonance affects our diet beliefs. Tune in for evidence-based perspectives that might challenge what you thought you knew about dieting. Layne Norton is the founder of BioLayne. He created the company to provide ethical, science-based coaching that synthesized real-world experience with evidence-based protocols. In his coaching career, he has turned over 70 people pro and reshaped the way that countless people think about nutrition. To that end, Layne completed a BS in Biochemistry and a Ph.D. in Nutritional Sciences, honing his intellectual skills under Dr. Donald Layman, one of the foremost researchers on protein metabolism and fat loss in the world.What we discuss: Comparison of different diets for long-term weight lossPersonalization of diet strategiesFlexible dieting approachDiet soda and artificial sweetenersEffects on weight lossImpact on gut microbiomeCommon misconceptionsBreakdown of aspartame and its componentsFind the full episode here: https://podcasts.apple.com/us/podcast/episode-245-layne-norton-the-secret-hack-to-following/id1451897026?i=1000614962499 Thank you to our sponsors:Therasage: Head over to therasage.com and use code Be Bold for 15% off TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohenand use promo code JC10 at checkout to save 10% off your purchase.Timeline Nutrition: Get 10% off your first order at timeline.com/cohenAir Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. Find more from Layne Norton, PhD: Website: https://biolayne.com/Instagram: @biolayne Find more from Jen:Website: https://www.jennifercohen.com/Instagram: @therealjencohenBooks: https://www.jennifercohen.com/booksSpeaking: https://www.jennifercohen.com/speaking-engagementsLearn more about your ad choices. Visit megaphone.fm/adchoices