The NBA All-Star Game has gone from being just a top-shelf scrimmage to a full weekend of concerts—Lil Wayne! Keith Urban! T-Pain!—panels, and events. NBA Senior Vice President, Head of Event Strategy and Management Joey Graziano joins the show to discuss the evolution of the game and what the league learned from the first in-season tournament.

Plus, Wilson is selling a $2,500 basketball, Comcast is using Caitlin Clark’s record chase to drive Peacock subscriptions, and MLB players are less than thrilled with their new Nike-Fanatics uniforms.

This episode is sponsored by:

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