The NHL begins its 2023-24 season amid signs of growth for the league, including a rising salary cap and talk of expansion. Veteran player and broadcaster Eddie Olczyk joins the show to discuss the state of the league.

Plus, State Farm CMO Kristyn Cook gives us an exclusive announcement on the sports-aligned brand’s next long-term athlete deal. The star will join Patrick Mahomes and Chris Paul as key players in State Farm’s advertising.