Casey Lewis, author of After School, a Substack newsletter about youth culture and Gen Z trends, has made a career of talking to (and about) teens and young adults. She’s here to explain why those ridiculously named beauty trends (pumpkin-spice makeup anyone?) go viral and the larger cultural implications of micro-trends; which brands and products everyone wants this back-to-school season; the speed of today’s trend cycle; how teen media has evolved in the past 20 years; the draw of nostalgia—and the beauty products she’s personally obsessed with. 

• Products mentioned in this episode: shopmy.us/collections/246386
• Episode recap with links: fatmascara.com/blog/casey-lewis
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