Lauren’s guest is Jesse Derris, president of communications and marketing company Orchestra and founder of Derris. They cover a ton of ground: the evolution of crisis P.R., the challenges and opportunities facing D.T.C. companies, the impact of A.I. on consumer behavior, why storytelling still sits at the center of brand-building, and much more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices