In this episode of F-Stop Collaborate and Listen, host Matt Payne interviews Zoe Hiljemark, a PR and marketing strategist specializing in helping photographers. They discuss the importance of PR, SEO, and blogging in building a photographer's brand and attracting clients. Zoe emphasizes the changing landscape due to algorithm updates and AI-generated content, and she outlines common PR mistakes photographers make, such as being too broad in their media approaches. She also shares insights on how SEO is crucial for online visibility and talks about how PR can complement blogging to enhance a photography business. Zoe provides actionable steps for photographers to boost their marketing efforts and improve their online presence.
Resources/Links:

Support the Podcast on Patreon
Learn more about Zoe's PR Services
Arthelper
SERanking
Matt's Print Course

423: Guido van de Water: Creativity, Resilience, and Photography

This photography podcast takes you well beyond camera gear each week with weekly interviews and panel discussions with professional photographers, industry insiders, enthusiasts, and hobbyists alike. Our candid but laid-back conversations deeply explore the craft of photography and psychological drivers relating to creativity, motivation, inspiration, and workflow. We also discuss social media, photography business practices, marketing, sales, and hot topics impacting photographers from all genres, with a particular focus on landscape, nature, and wildlife photography. The show is hosted by Matt Payne, a professional full-time nature photographer and the co-founder of the internationally renowned photography competition, the Natural Landscape Photography Awards. Matt is also a mountaineer, climbing the highest 100 mountains in Colorado. Matt leverages skills he gained in pursuit of his Master’s Degree in Clinical Psychology to dig deeply into the hearts and minds of his passionate guests, revealing secrets and inspiration in every episode.