Anne Handley is not here to bash AI—she actually uses it—but she is here to warn us about what happens when we use it too early, too often, and for the wrong reasons. Jay Schwedelson gets into it with Ann Handley about how to stay creative when AI wants to take over your brain, what’s really at stake for writers, and why being a good marketer still means sounding like an actual person (even if it’s a sweaty, messy one).ㅤSubscribe to Total Annarchy—Ann’s free newsletter on writing and marketing that’s actually worth reading.ㅤBest Moments:

Why she’s more afraid of humans becoming robots than robots becoming human

The biggest mistake creators make when using AI

A smart rule of thumb for where AI should save time

How we’re being trained to accept boring content—and how to fight back

The rise of AI trigger words like “unlock” and “discover” (and why they’re ruining copy)

Are marketers avoiding copywriting as a career now?

The case for “thoughtstipation” and why prompt engineering is not the future

The very human way Ann used AI to review her book draft