Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
SPECIAL SERIES == Are Followers Still a Thing? Let’s Get Real 🎯 <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That
8 minutes Posted Jul 28, 2025 at 7:00 am.
Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you’re trying to grow a brand or just not embarrass yourself online, this one’s got some gems.ㅤBest Moments:
The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping
Why followers still matter when it comes to legitimacy and social proof
Jay checks business credibility by LinkedIn followers, not websites
YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed
Why big brands run multiple burner accounts on social to maximize reach
Running ads? People will click your profile—and your follower count influences their trust
Followers unlock newsletter and broadcast features you can’t fake
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Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you’re trying to grow a brand or just not embarrass yourself online, this one’s got some gems.ㅤBest Moments:(00:40) The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping(01:55) Why followers still matter when it comes to legitimacy and social proof(02:54) Jay checks business credibility by LinkedIn followers, not websites(03:49) YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed(04:30) Why big brands run multiple burner accounts on social to maximize reach(05:15) Running ads? People will click your profile—and your follower count influences their trust(05:45) Followers unlock newsletter and broadcast features you can’t fake(06:00) Set a baseline number to avoid looking sketchy—and stop chasing vanity metricsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma