Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
50% Increase for Content or Product launch! + Coldplay 'Kiss Cam' Update!🤯Ask Us ANYTHING❓ | Ep. 381
9 minutes Posted Jul 22, 2025 at 7:00 am.
Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer. It’s all about how fast you get people to act, and Jay has a playbook for doing it that works across email, social, popups, and even SMS. Plus, he weighs in on the Coldplay kiss cam scandal, where tech execs and brand marketers collided in the weirdest, most viral way.ㅤBest Moments:
Why even your most exciting announcement is likely to flop
The psychology trick that creates urgency instantly
How to “fake limit” a webinar and still give everyone access
Smart ways to reward the first few buyers, subscribers, or registrants
The exact tactic that got 1,000 signups in under 30 minutes
Jay’s take on the viral Coldplay kiss cam mess—and the wild data behind it
Over $250K was bet on whether the CEO would be fired
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Show notes
Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer. It’s all about how fast you get people to act, and Jay has a playbook for doing it that works across email, social, popups, and even SMS. Plus, he weighs in on the Coldplay kiss cam scandal, where tech execs and brand marketers collided in the weirdest, most viral way.ㅤBest Moments:(01:01) Why even your most exciting announcement is likely to flop(02:14) The psychology trick that creates urgency instantly(03:15) How to “fake limit” a webinar and still give everyone access(04:30) Smart ways to reward the first few buyers, subscribers, or registrants(05:45) The exact tactic that got 1,000 signups in under 30 minutes(06:16) Jay’s take on the viral Coldplay kiss cam mess—and the wild data behind it(07:45) Over $250K was bet on whether the CEO would be fired(08:15) A fast food chain’s promo code response: ColdplayㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma