Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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LINKEDIN Company Page Secrets! w/ #1 Expert Michelle J. Raymond 🧠 | Ep. 374
24 minutes Posted Jul 11, 2025 at 7:00 am.
Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you'd expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed opportunity. They dig into what’s actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn’t feel like a corporate ghost town. Plus, Michelle reveals what happened when she stopped posting for two weeks straight.ă…€Subscribe to Michelle’s newsletter: https://b2bgrowthco.com/newsletter/Check out her podcast, Social Media for B2B Growth: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/ă…€Best Moments:
Michelle’s accidental journey from B2B sales to LinkedIn company page expert
Why she doubled down on company pages when everyone else ignored them
The quick page audit you should do today
What kinds of content actually work on company pages (and what to avoid)
Why follower count matters—just not the way you think
Yes, your page looking dead is sending a message
Michelle’s two-week LinkedIn break—what happened and why she did it
The algorithm actually wants you to come back
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Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you'd expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed opportunity. They dig into what’s actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn’t feel like a corporate ghost town. Plus, Michelle reveals what happened when she stopped posting for two weeks straight.ă…€Subscribe to Michelle’s newsletter: https://b2bgrowthco.com/newsletter/Check out her podcast, Social Media for B2B Growth: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/ă…€Best Moments:(01:09) Michelle’s accidental journey from B2B sales to LinkedIn company page expert(03:15) Why she doubled down on company pages when everyone else ignored them(04:44) The quick page audit you should do today(06:20) What kinds of content actually work on company pages (and what to avoid)(09:00) Why follower count matters—just not the way you think(10:56) Yes, your page looking dead is sending a message(14:00) Michelle’s two-week LinkedIn break—what happened and why she did it(19:00) The algorithm actually wants you to come back(20:15) What platform Michelle would bet on if LinkedIn disappeared tomorrowă…€Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comă…€Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ă…€MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
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