In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time.=================================================Best Moments:

Introduction to the new special series called "The Bathroom Break"

Explanation of negative signal: content that hurts your brand's reputation

The concept of lifetime value for an audience vs customers

Common marketing automation mistakes that create negative signals

Outdated content like "2025 outlook" still being sent in May

The importance of managing the long tail of your content

Ways to identify negative signal in your marketing strategy

Drawing parallels between marketing negative signals and social communication