Show notes
In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= Best Moments: (01:30) Explanation of hard bounces vs. soft bounces in email marketing (02:37) Why B2B marketers should analyze their bounced email d...