Ep 213 | Get Ready DISCOs 💃 This week on Discover Ag, Natalie and Tara dig into four major food and ag stories shaping headlines and your grocery cart 🛒

First up: whole milk is having a moment 🥛 Once villainized, it’s now back in the spotlight thanks to a nationwide obsession with protein. Then it’s on to the $24 trillion question 👀 who will own U.S. farmland in 10 years? With aging farmers and rising land prices 📈 the so-called “Great Land Transfer” is already underway, and the fight to keep farmland in family hands or first-gen farmer control is just beginning. We bring you the feel-good story of NASCAR driver Ross Chastain, a Florida watermelon farmer 🍉🧑‍🌾 who just won the Coca-Cola 600 (and smashed a melon to celebrate).

We also discovered a JAW-DROPPING $66 million food stamp fraud case that’s raising questions about SNAP oversight, access to nutritious food, and what "abuse" in the system ⚖️ really looks like. Plus, a special interview with dairy market advisor Katie from EverAg about what’s driving milk trends and how dairy producers can navigate the volatility.

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What We Discovered This Week 🤠 

🪩 Whole milk’s comeback and America’s protein obsession

🪩 Farmland ownership shifts and the risks of consolidation

🪩 Ross Chastain’s NASCAR win and ag advocacy from the driver’s seat

🪩 SNAP fraud, soda stats, and food access on the margins

🪩 EverAg insights on dairy marketing and price protection

Nascar Giveaway 

WELCOME TO DISCOVER AG- A top-ranked podcast where agriculture meets pop culture. We're your hosts @‌NatalieKovarik, a western tastemaker & millennial cattle rancher, & @‌TaraVanderDussen, a sought-after dairy sustainability speaker & millennial dairy farmer.

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