There is a reason behind the success of a lot of those huge Instagram accounts and influencers, you know - the ones we look up to and aspire to be someday. There is something there doing that is being unintentionally ignored by a lot of new creators - and that is focusing too much on an Instagram Strategy and not on your overarching brand strategy - both are incredibly important, but you can’t have a well-oiled Instagram strategy without first developing a strong brand strategy, which is what I want to walk you through today!

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