This is episode 3 of 4 in our Journey of The True Fan SeriesWhat’s the difference between a band whose music you love and a band t-shirt you’re proud to wear in public? In this episode we discuss a make-or-break element that is easy-to-miss. This piece transforms casual consumers into active ambassadors of your creative work, and yet it’s something most of us don’t think much about.We get into the essential purpose of your website too!This episode is in partnership with Squarespace!Head to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALKSHOW NOTES:Co-Writing / Editing: Sophie Miller http://sophiemiller.coAudio Editing / Sound Design: Conner Jones http://pendingbeautiful.coSoundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.comThis Jungian Life - Zombieshttps://podcasts.apple.com/us/podcast/this-jungian-life/id1376929139?i=1000584041549Ryan Holiday - Perrenial Sellerhttps://perennialseller.comSPONSORS:Uncommon GoodsCheck out Uncommon Goods and use my code PEPTALK for a great deal:www.uncommongoods.comMiroMiro is a collaborative virtual workspace that syncs in real time for you and your team so that you can innovate an idea into an outcome seamlessly - http://miro.com