🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/🍸 Viral Success: A million dollars in revenue within 90 days from a single viral TikTok video. This initial success highlighted the potential but also the volatility of relying solely on organic reach.📈 Multi-Channel Marketing: Nowadays utilizes a balanced approach, combining organic social media content (TikTok, Instagram) with paid media (Meta, App Lovin), influencer marketing (primarily through product sampling), and a strong direct-to-consumer (DTC) presence to reach a wide audience.⚖️ Navigating Regulations: The brand strategically focuses on consumer benefits and avoids direct mention of cannabis to navigate the strict advertising limitations in the industry. They prioritize compliance and responsible marketing.🛍️ Omnichannel Strategy: A blend of DTC sales, which provides valuable data and profitability, and wholesale partnerships with liquor stores offers a diversified approach to market reach and sustainability.🔮 Future Vision: Plans for continued product expansion, including limited-time offerings (LTOs) and potentially exploring other functional beverage categories beyond THC, while maintaining a premium brand image.