Chew on This - Digestable DTC Content
Chew on This - Digestable DTC Content
Chew on This
Create A Personalized Supplement Brand in Just 1hr
42 minutes Posted Jan 14, 2025 at 4:00 pm.
Intro
Rihards' entrepreneurial journey
Scaling to seven figures and selling
Building a platform is crucial
Facilitating over 10,000 orders a week
Growth vs backend operations
Branding and market positioning in a competitive landscape
Differentiation is key to capturing market share
Supliful user's viral success
Reducing time to market and enabling rapid product testing and launches
Product testing and its impact on investment
Supliful brand's scaling to seven figures
The impact of notifications on mental health and business focus
Functional foods as a growing market
Importance of a fully branded customer experience
Challenges of launching safe and quality products
Future of e-commerce and social selling trends
Mmass personalization in supplements
Retention rates and e-commerce success
Final chew
0:00
42:20
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Show notes
πŸ’Š Supliful - Supliful is a private-label dropshipping platform that empowers you to create and sell your brand using supplements, coffee, skincare, and pet products.
πŸ”— ⁠https://www.supliful.com/
This episode of Chew on This features Rihards Piks, the co-founder of Supliful, a platform that helps entrepreneurs quickly and easily launch personalized supplement brands. The interview covers Supliful's origins, its unique on-demand model that eliminates the need for large upfront inventory investments, and its impact on the success of thousands of online businesses. The conversation also touches on the importance of niche marketing, brand differentiation, and the challenges and rewards of entrepreneurship. Rihards emphasizes the importance of thorough market research before launching a product and shares insights into the future of e-commerce, including the rise of personalized products and social selling.
πŸš€ Rapid Brand Creation: Supliful allows entrepreneurs to launch a brand in as little as one hour, handling manufacturing, fulfillment, and branding.
πŸ’‘ Niche Marketing Focus: Success in the competitive supplement market relies heavily on identifying and targeting a specific niche, building a community, and offering a solution to a particular customer pain point.
πŸ’° Reduced Financial Risk: Supliful's on-demand model eliminates the need for large upfront inventory investments, drastically reducing financial risk for new businesses.
πŸ“ˆ Streamlined Operations: The platform handles all backend operations, freeing entrepreneurs to focus on marketing and brand growth.
πŸ“Š Data-Driven Decisions: Supliful provides valuable data and insights into sales and customer behavior, enabling rapid testing and iteration of products and marketing strategies.
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