Show notes
βIn this episode of Chew on This, Ron, Ash, and Ankit emphasize the critical role of customer retention and LTV in e-commerce success. They highlight a remarkable sales increase during the Black Friday and Cyber Monday period, attributing this growth to enhanced brand awareness and diverse marketing strategies beyond traditional platforms like Meta. The discussion includes the importance of influencer marketing and discount strategies to encourage repeat purchases. Additionally, they share insights on navigating the retail landscape and adapting product offerings to meet consumer demands.π Obvi founders share their experiences post-Nov 1 launch, highlighting massive growth π, the power of organic marketing efforts, impactful retail partnerships, and innovative digital strategiesπ± Obvi's organic marketing game since Feb led to a 100% yoy increase & 400% surge in Nov alone π Timely releases kept consumer interest high, amplifying Black Friday traffic π0:00 - Introβ1:39 - 100% YOY growthβ2:12 - Increasing brand awareness through organic effortsβ3:44 - Customer familiarity before purchaseβ6:33 - Consumer engagement beyond Black Fridayβ9:08 - Exclusive product launches to attract new customersβ12:14 - Retail vs. DTC strategiesβ15:01 - Creating separate product lines for different marketsβ19:01 - Innovative products with patented ingredients for better market fitβ21:16 - New ad account and social media pages to target a fresh customer baseβ22:18 - Creative diversity in ads and utilizing influencers for contentβ23:30 - Migrating marketing ops and optimizing channel strategiesβ25:01 - Evaluating pricing strategies and the importance of maintaining product valueβ26:26 - Subscription models for customer retention and scalingβ29:21 - Enhancing product packaging and branding to improve customer perceptionβ34:10 - QR codes for customer engagement and feedbackβ37:41 - The need for product improvement based on customer reviewsβ39:03 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - x.com/obviceo Ash Melwani - x.com/ashvinmelwani Chew On This - x.com/chewonthisdtc
