How Origin Doubled Ad Spend with Better Attribution from Chew on This - Digestable DTC Content

Chew on This - Digestable DTC Content

Chew on This

Episodes

How Origin Doubled Ad Spend with Better Attribution

49 minutes Posted Nov 19, 2024 at 8:00 pm.

Intro

The impact of the iOS 14 update on data tracking and attribution

Transition from traditional analytics to more advanced attribution models

The struggle of marketing teams to understand the return on their investments

The significance of having a centralized source of truth for data

Importance of measuring ad interactions to optimize future campaigns

Using data to pinpoint marketing channel effectiveness

The need for granular data to compare platform performance

Correlating ad spend with direct traffic to assess campaign effectiveness

Discussion on creating a weighted three-prong attribution model for better channel assessment

Emphasis on the importance of AI in marketing and data analysis

Insights on using AI for segmentation and personalization in marketing strategies

Analyzing chat data with AI to improve customer interactions and responses

The potential for AI to provide actionable insights and recommendations for ad campaigns

Importance of having centralized data to identify issues affecting ad performance

Future features that will automate data analysis and improve marketing efficiency

Discussion on the impact of using advanced attribution tools on ad spending and performance

The significance of understanding customer acquisition strategies for scaling ads effectively

Final chews

0:00

49:07

Download MP3

Share at current time

Show notes

📈 Triple Whale - Learn more about Sonar for Meta

🔗 https://www.triplewhale.com/meta?utm_source=chewonthis&utm_medium=podcast&utm_campaign=meta-sonar-mdf2024

In this episode of Chew on This, Ash dives deep into the world of marketing attribution with Justin from Origin and Logan from Triple Whale. They explore how modern brands can effectively track and optimize their marketing performance across multiple channels.

📊 Data Centralization: Origin leveraged Triple Whale to centralize data from various platforms, enabling better attribution and doubling ad spend.

🤖 AI Insights: AI and prompt engineering are integral in uncovering hidden action points and optimizing marketing strategies.

📈 Attribution Models: Using total impact attribution and zero-party data from post-purchase surveys provides a more accurate and trusted view of ad performance.

🔄 Workflow Automation: Triple Whale is developing AI-driven workflows to automate root cause analysis and provide actionable recommendations.

🚀 New Channels: Trying new marketing channels while ensuring proper tracking and attribution is crucial for staying ahead in the competitive e-commerce landscape.

https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo

Ash Melwani - https://twitter.com/ashvinmelwani

Chew On This - https://twitter.com/chewonthisdtc

← See all 129 episodes of Chew on This - Digestable DTC Content