Show notes
Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/In this episode of Chew on CRO, Ned and Ash discuss strategies for Black Friday Cyber Monday (BFCM) 2024, focusing on customer segmentation and discounting strategies. They argue that brands should discount less and focus more on scarcity tactics to maximize profit during BFCM.🎯 Don’t Obsess Over Deep Discounts: New customers are generally excited to shop during BFCM and don’t need as much of a discount. Existing customers are more likely to be influenced by scarcity tactics.📊 Analyze Your Data: Understand your customers’ purchase behavior and base your free shipping thresholds on the mode, not the mean.🧪 Test Early: Run A/B tests leading up to BFCM to identify winning strategies.⏰ Start Late: Launching your sale early might get you some early sales, but you will miss out on the bigger sales during the actual BFCM window.🧲 Extend Your Sale: Extend your sale as long as possible to capitalize on the holiday gift-giving season.0:00 - IntroFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc
